How to Increase Your Customer Base

Customers with disabilities, a major demographic

customer baseOne way to increase your customer base: Improve your service to customers with disabilities. Here’s why:

  • 13.7% of the people in this country have a physical or mental disability that interferes with their daily life.
  • If they feel welcome as a person (as opposed to “a person with a disability”), they are much more likely to return.
  • If they do come into your restaurant, they will often bring their friends & family.
  • Thus your demographic may be much more than 13.7% of the population.

How to serve customers with disabilities

Many of your serving staff may not know the best way to treat customers with various disabilities. For instance, they may not know:

  • How they should they relate to someone with a speech impediment, 
  • What is proper etiquette around deaf people (It’s different from etiquette among people who can hear.)
  • How to treat a blind person’s guide dog.

 These questions and many more are answered in How to Serve Customers with Disabilities. So, do this:

  • Buy a copy of the How to Serve Customers with Disabilities training manual from Amazon.
  • Make a free PDF copy for each of your serving staff.
  • Make it a company policy: All serving staff MUST read the manual and do the online quiz from the end of each chapter.

 

How to buy a manual to increase your customer base

If you want the e-book How to Serve Customers with Disabilities, go to the appropriate Amazon page.
restaurant

Read the introduction to How to Serve Customers with Disabilities.
Read testimonials from people who have read the manual.

 

Related web pages

5 ways to increase customer loyalty
Training guidelines
How to train your employees
Server training tips, techniques and best practices
Staff training and health
Tips to improve waitstaff training
How to create an employee training plan
How to effectively train your serving staff



Basic Training for Restaurant Serving Staff

A huge demographic

restaurantA restaurant can often increase its sales by training the staff how to serve customers with disabilities. 13.7% of the population in this country has a physical or mental disability that interferes with their daily life. Many of them and/or their families can feel  uncomfortable in a restaurant. Often the servers simply have not been taught how to treat these people.

If your restaurant has a reputation for knowing how to treat customers with disabilities, they will come in more often. They will bring their friends and families.

So, the demographic is actually much more than 13.7% of the population. 

Restaurant staff training

restaurantIt makes good economic sense to get the training manual called How to Serve Customers with Disabilities. The copyright1 allows you to make a PDF file for each employee. Make the manual mandatory reading. 

At the end of each chapter is an online quiz to help them remember the points they read. Encourage your staff to take each end-of-chapter quiz. (There are only 3 chapters.)

Read the introduction to How to Train Customers with Disabilities. Read testimonials from people who have read the manual.

Much of the wisdom in this manual is useful to help customers in general, not just those with disabilities. However, there is more about serving staff training elsewhere on this website. Go to  more about staff training.

To see some excerpts from the training manual, watch the video below.

1. Note that the copyright allows a purchaser to give away PDF copies of the manual to the staff within a restaurant. It does NOT allow the purchaser or anyone to sell or give away the manual to any other restaurant in the same chain.

Buying a training manual

 

If you want the e-book PDF file emailed to a Canadian email address:



$35 CAD
restaurant

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If you want the e-book emailed outside of Canada:



$27 USD
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Another video: 3 steps to training your staff

 

More about restaurant serving staff training

To learn what other websites are saying about restaurant serving staff training, click on some of the links below.

Training guidelines
How to train your employees
Server training tips, techniques and best practices
Staff training and health
Tips to improve waitstaff training
How to create an employee training plan